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Recent Posts

  • How to Use Goals to Succeed
  • The Best Way to Distribute Email Newsletters to Your Loyal Readers
  • 10 Ways to Tell if You’re Getting Good Results from Sending Your Email Newsletters
  • Personal Branding and Self Promotion With Taglines
  • Five Influential Keywords Every Website Should Use… Especially Yours

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The Best Way to Distribute Email Newsletters to Your Loyal Readers

  • On December 21, 2011
  • By Indra Chandon
  • In Articles, Marketing
  • add comment
Permalink to The Best Way to Distribute Email Newsletters to Your Loyal Readers

You've made the decision to start sending email newsletters to your loyal fans and people interested in reading your...

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Personal Branding and Self Promotion With Taglines

  • On November 30, 2011
  • By Indra Chandon
  • In Articles, Marketing
  • 2 comments
Permalink to Personal Branding and Self Promotion With Taglines

Some taglines are unforgettable. Think about the following: “We try harder” – Avis Rent A Car “Say it with...

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Five Influential Keywords Every Website Should Use… Especially Yours

  • On November 23, 2011
  • By Indra Chandon
  • In Articles, Marketing
  • add comment
Permalink to Five Influential Keywords Every Website Should Use… Especially Yours

You can spend millions on a website and if you don’t pay attention to the fundamentals that lead to...

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Make Marketing to your Readers Easier and More Profitable

  • On November 16, 2011
  • By Luce Chandon
  • In Articles, Marketing
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Permalink to Make Marketing to your Readers Easier and More Profitable

There are two key business concepts that I’m sure you’re familiar with; acquisition cost and lifetime value of a...

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Getting Double the People to Your Events

  • On November 10, 2011
  • By Indra Chandon
  • In Articles, Demand
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Permalink to Getting Double the People to Your Events

It’s desperately frustrating these days getting people to follow through on their desire to attend an event. Even if...

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4 Ways Book Authors Can Prepare for Media Interviews

  • On November 3, 2011
  • By Indra Chandon
  • In Articles, Marketing
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Permalink to 4 Ways Book Authors Can Prepare for Media Interviews

Publicity for book writers and authors can be a tricky situation… Many write because this is their preferred way...

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Forget Design & Focus on the Words in Your Website

  • On October 26, 2011
  • By Indra Chandon
  • In Articles, Marketing
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Permalink to Forget Design & Focus on the Words in Your Website

As beautiful as you may want your book website to be, at the end of the day it’s supposed...

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Two Book Marketing Tactics from the World of Direct Marketing

  • On October 20, 2011
  • By Indra Chandon
  • In Articles, Marketing
  • 1 comment
Permalink to Two Book Marketing Tactics from the World of Direct Marketing

When it comes to increasing the visibility of your books some times it’s worth taking a look at marketing...

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Online Publicity: A Daily Checklist for Authors

  • On October 5, 2011
  • By Indra Chandon
  • In Articles, Marketing
  • 2 comments

If you’re looking to establish your online reputation and build relationships with fans and people who can make or...

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5 Key Elements for an Author's Website

  • On September 28, 2011
  • By Indra Chandon
  • In Articles, Demand
  • add comment

Imagine you have been given the opportunity to design the in-store display for your latest book. You’ve got a...

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