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Making your email marketing campaign a success requires that you pay special attention to key metrics. Its no good just sending out email to thousands of your clients without knowing specifically what you intend getting back.

While the success criteria for each campaign will likely be different, there are some common metrics that many business use to tell them how well they went. And, once they know they got to these results, they start to make improvements in the areas that matter to their business.

Use the email marketing metrics calculator to workout where you might focus your efforts.