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Nowadays, some sites have become quite aggressive in their techniques for getting email addresses, to the point that they won’t allow you to enter their site without giving it. Most people will click away from sites that use techniques that don’t offer choices. Instead, make subscription their choice, and never, ever force the issue (even if the web developer you finally hired to revamp your web site tells you ‘but everyone is doing it nowadays’. You aren’t everybody, you’re a highly ethical person growing your online business).

When asking for subscriptions, don’t ask for too much information from first-time visitors such as their age, phone number, and other information, or you will frighten them away. Your subscription box is not meant to be marketing research and shouldn’t be used this way. At this point, you are creating an initial contact with potential clients. Simply ask for their email address, and nothing more, and you’ll see more subscribers.

Down the road, when they know you better, you can always send out surveys to find out more about them. But at that point, you’ll be letting them know you’re trying to improve your customer service and help improve your offerings and their experience when visiting your site, and they’ll know who you are (you’re the ethical, polite business that offers them a great service or products at an outstanding value).

This item forms part of a larger set of strategies for building your email list and was referenced in the article entitled List Building on All Eight Cylinders.

For a more complete list of the strategies you can adopt to build your email list, view our tips and tricks.

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